A New Chapter for Parent-Child Parks: IP Theming and Experience Upgrade in Rural and Semi-Urban Areas
Themed IP Operations: The Key to Winning the Market for Amusement Parks. In today's marketing environment, the influence of IPs is deeply ingrained. Therefore, when designing amusement parks, it is essential to fully utilize IPs that are beloved by children and people of all ages, combining local culture and regional characteristics to create unique storylines, forming distinctive highlights and features.
Driven by the current influencer effect, the charm of appearance has become one of the souls in the design of children's playgrounds. Therefore, the color matching of the spatial scene is particularly important; it should adopt bright and relaxed tones that complement the theme of the playground, highlighting the sense of space while skillfully integrating thematic elements, providing visitors with a pleasant visual experience. Such design not only attracts visitors to come and play but also becomes a popular check-in spot on social media.
The experience of parents and children in children's playgrounds directly determines whether they are willing to visit again. Comprehensive and thoughtful services, innovative and interesting amusement facilities, and play projects suitable for all age groups, these factors all have a profound impact on consumer experience.
To cater to the needs of different age groups, the design of amusement parks has expanded from targeting children aged 6-8 to those up to 12 years old, and even taking into account the needs of adults. For instance, adding unique projects such as barbecue camping and pet shops. These initiatives not only allow children to play in a fun-filled environment but also enable parents to spend quality time with their children, enhancing the brand's recognizability. By offering play projects suitable for children of various ages, it extends the duration of consumers' stay in the park, expanding the customer base from children to parents, meeting the new era parents' pursuit of personalized and innovative experiences.
Children in the 0-3 age group are in the initial stage of exploring the world. They enjoy playing alone and show a strong interest in trying and training their senses of touch, sight, and hearing. Activities suitable for them include playing with sand and water, shaping clay, swinging on swings, and sliding down slides, which help in their sensory development and physical coordination.
For the 3-6 age group, children begin to develop a sense of social awareness and prefer to play in groups. They enjoy symbolic play and toys with abstract elements, such as chairs, tables, slides, and movable facilities. These games and toys not only satisfy their imagination but also promote the development of social skills.
In the 8-10 age group, children start seeking more challenging activities to demonstrate their physical balance and coordination. Complex climbing facilities become their top choice, as these activities not only exercise their physical abilities but also boost their self-confidence and courage.
For the 10-15 age group, children have developed independent thinking abilities, and their courage and spirit of exploration have reached new heights. Therefore, thrilling and extreme activities are more appealing to them, such as high-altitude bridges, tree adventures, and jungle explorations. These activities not only satisfy their desire for adventure but also help them overcome fears and challenge themselves.
Taking the Jego TOO Mobile MAX Park as an example, the project is located in Changchong Village, southwest of Wanshan Town, surrounded by Green Paradise and Miracle Farm, where parent-child rural tourism and pastoral education demonstration projects have been established first. The entire project is themed around the cool "motorcycle" world combined with the IP image "Toffyi," distinguishing itself from Green Paradise and Miracle Farm, creating its own unique highlights and features, and perfectly integrating with the current terrain in spatial design. Based on the current situation, it adapts to local conditions with minimal disruption to the original site, preserving the original ecological mountainous terrain and natural ecology, while balancing leisure and educational enlightenment.
