Changsha Jego TOO Park Selected as a Dazzling Case in the 6th "China Service"!
From November 7th to 9th, the 6th "China Service" Tourism Product Innovation Conference and the 2024 "China Service" Tourism Product Innovation Exhibition were held in Hengdian, organized by the China Tourism Association. On the afternoon of November 7th, the 6th "China Service" Tourism Product Creativity Case Release, hosted by the China Tourism Association, grandly opened at the Zhejiang Hengdian World Studios. The Changsha Jego TOO Park, a subsidiary of Jegoplay, was successfully selected for case presentation.
Changsha Jego TOO Park accurately targets the core needs of parent-child families and study tour groups, positioning itself as a "Parent-Child Family Themed Leisure Resort Complex & Provincial Research and Education Base". It is located within Donghu Park, Binhe Road, Furong District, Changsha City, Hunan Province, covering an area of approximately 100,000 square meters with a total investment of 220 million yuan. The park can accommodate nearly 30,000 visitors per day. It started trial operations on May 1st of this year, during which it welcomed over 100,000 visitors. Additionally, it successfully held its official opening ceremony on July 8, 2024, and has been officially open for business.
Changsha Jego TOO Park is the second cross-industry collaboration with a popular IP following the partnership with the internationally renowned IP—PANCOAT, aimed at further solidifying Jego Cultural Group's competitiveness in the parent-child cultural tourism industry. By using youthful, trendy, and relatable IP images that convey love and companionship, the park offers fans a diverse range of life experiences and serves as a bridge to communicate with the younger Generation Z audience. With the concept of scenario-based, youthful, and digital ideas, the park continues to empower parent-child cultural tourism. By integrating digital technology with Jego's unique amusement park operation methods, it breaks through to new heights in IP innovation.
Additionally, Changsha Jego TOO Park, leveraging the natural landscape advantages of the Liuyang River scenic belt and Donghu Wetland Park, innovatively introduces diverse business formats such as night tours and beach leisure industries, breaking through the boundaries of urban interactive experiences. This provides numerous Changsha parent-child families with more holiday consumption options and further solidifies the new positioning of a parent-child family-themed leisure resort complex and a provincial-level study education base.
