2024 Jego Group Design Team's European Study Tour Concludes Successfully

Parc Asterix focuses on French culture, themed around the Asterix comics, combining history with entertainment, suitable for visitors of all ages. Plopsaland De Panne targets the children and family market, attracting little ones with popular Belgian cartoon characters. Efteling Theme Park is inspired by fairy tales, with a park design full of natural atmosphere, offering a dreamy and delicate experience. Europa Park provides the largest scale and most comprehensive experiences with its cultural themes spanning multiple European countries and a wealth of entertainment facilities. Futuroscope, with technology and the future as its themes, emphasizes multimedia and interactivity, full of innovative spirit.

From my visits to these parks, I've gathered a few key takeaways. The success of theme parks relies heavily on a strong cultural identity and storytelling, which create immersive experiences. Technology is also playing a growing role, with Futuroscope's interactive and VR attractions pointing to the future of amusement parks. Lastly, catering to the diverse needs of visitors across age groups is crucial for a park's success, requiring a mix of entertainment options tailored to specific market demands. In essence, theme parks are a fusion of culture and technology, with each park's uniqueness being their charm.

1. Most amusement or theme parks in Europe have a long history, built up step by step over time. The ecological environment and towering trees in almost every European park are truly enviable. The development of our domestic parks also requires the growth that time provides, down to the growth of a single tree.

2. Behind each powered attraction in European theme parks lies exquisite craftsmanship, scientific calculations, and a whole system backed by great ingenuity. I worry that in the highly competitive domestic powered equipment environment, quality should not be lost.

3. After observing the unpowered equipment abroad and comparing it with what Jegoplay and domestic design companies are currently doing, we find areas where we have surpassed and areas where we still have to learn, but the gap is essentially getting smaller and smaller.

4. I am grateful for the company for providing this opportunity to inspect. At any time, Jegoplay has been learning, and we also hope to share what we have learned and seen with the industry, hoping that the market environment for theme parks in China will continue to improve.

Considering these six theme parks, I deeply felt their dedication to creativity, theming, interactivity, and service. Each park strives to offer visitors a unique experience, ensuring joy and surprises throughout. These inspection experiences not only broadened my horizons but also provided valuable inspiration and ideas for my future work. Overall, European theme parks excel in creating happiness and conveying joy, which are worth our in-depth study and emulation.

First, the theming of theme parks: The theme parks in these four countries have demonstrated an astonishing richness, brilliance, and cultural depth in their theming. Each park is like a meticulously staged opera, narrating its own unique story and meticulously constructing vivid scenes that are either romantic, fantastical, technological, or fairy-tale-like.

Second, the design and construction of powered attractions: The powered attractions in the theme parks of these four countries are diverse and innovative in design. From high-speed thrilling roller coasters to romantic and cozy carousels, from daring sky-high structures to mysterious water rafting, each attraction has its own distinctive features. Coupled with exquisite theming, dynamic sound effects, and cool lighting, they create immersive scenes.

Third, unpowered equipment: The unpowered equipment in the theme parks of these four countries also performs exceptionally well, with ingenious design, superior craftsmanship, a pursuit of natural materials, and robust, solid joints and fittings, respecting nature while ensuring safety.

Fourth, equipment pairing: By taking advantage of the different height and route design requirements of various attractions, they are layered and interwoven in space, making the park more compact and full while also showcasing unique ingenuity.

Fifth, construction quality: The construction quality of the theme parks in these countries is very high, from ground paving to architectural decorations, from landscapes to equipment, everywhere reflects a high level of craftsmanship and quality standards.

Looking back on this journey, I feel deeply enriched and have gained valuable experience and inspiration. The IAAPA Expo in Europe broadened my horizons and introduced me to cutting-edge amusement equipment technology and design concepts on the international stage. This trip to Europe will become an important asset in my professional career and has injected new vitality and inspiration into the future development of the domestic amusement industry.

The spirit of enjoyment, comparisons, and distinctions: when it comes to the products of our international peers, the safety standards for amusement rides are more relaxed, perhaps because they value an element of adventure. Even if you get soaked, all you see are radiant grins. I recall an instance where a child on a boat was cried by my water gun, yet the adults, with smiles on their faces, playfully raised their hands in mock surrender. This is the attitude towards life.

In terms of facilities and equipment, there's a lot of metal framework. We seldom see flashy painted surfaces; only galvanized finishes are present. Perhaps they focus on the longevity of the products, which are simple and robust. Even if the wood has some very exaggerated cracks, as long as it doesn't affect safety, they don't plan to replace it, leaving the natural state fully exposed.

Forest expansion activities: In the vast forests, you can see amusement and expansion equipment built around the original trees everywhere. The combination of nature and artificially added products brings sports into the forest, which may be a reflection of the adventurous spirit of Europeans.

Learning from this visit, I've seen many cost-effective and practical devices and connections that will be of great help for future product output. In terms of materials and labor, there will be a significant improvement.

Firstly, the zone design of European theme parks left a deep impression on me. Taking Europa-Park in Germany as an example, it features 17 different themed areas, each showcasing the architectural styles and cultural characteristics of various European countries. This design not only allows visitors to experience the cultural atmosphere of different nations during their visit but also enhances the park's entertainment value and playability. At the same time, although the in-park signage is not very conspicuous, with the aid of a mobile app and free WIFI, visitors can easily find their way and enjoy a pleasant experience.

Secondly, European theme parks are meticulous in their ride offerings, featuring a wide array of attractions from exhilarating roller coasters to kid-friendly rides. These rides are both numerous and high-quality, ensuring a safe and comfortable experience. The parks also emphasize visitor engagement with interactive games and shows, allowing guests to deeply engage with the park's ambiance.

Beyond the rides and zone design, the sponsorship models and marketing strategies of European theme parks are also worth emulating. Many parks attract a large number of visitors through partnerships with well-known brands and companies. For instance, Europa-Park Germany's collaborations with brands like Adidas and Mercedes-Benz not only offer visitors a variety of shopping and dining options but also diversify the park's revenue streams. Additionally, by hosting various events and festive celebrations, the parks draw visitors for tours and experiences, enhancing their reputation and popularity.

In summary, European theme parks have demonstrated unique advantages and innovative capabilities in terms of zone design, ride settings, sponsorship forms, and marketing strategies. These experiences and practices hold significant reference value for the construction and operation of our domestic parks. In future development, we should focus on enhancing the cultural connotations and entertainment value of the parks, strengthening the innovation and safety of ride equipment, and optimizing visitor services and management processes to provide a higher quality and more convenient experience for visitors.

The 14-day European trip has come to a successful end, covering 4,700 kilometers across five countries. While enjoying the journey, we also integrated our personal experiences into the design and operation of theme parks, striving to become the best family-themed amusement park in China.