President Li Huihua of Jego Group: Keynote Speaker at the 2024 China Tourism, Leisure, and Entertainment Industry Development Conference
The expo, organized by the CAAPA, has been successfully held for 40 editions, building a vast industrial cluster ecosystem with strong market-driven dynamics. Each edition of the exhibition attracts hundreds of enterprises from the domestic and international cultural, tourism, leisure, and entertainment industry supply chains. The exhibits cover various fields, including digital technology, smart tourism, cultural creativity, cultural and tourism equipment, sports and entertainment facilities, and scene creation.
Concurrently with the expo, the 2024 China Tourism, Leisure, and Entertainment Industry Development Conference's sub-forums took place, with Jego Group President Li Huihua sharing insights on "Parent-Child Formats: Unlocking Traffic for Tourist Attraction Upgrades" on October 25th.
In his sharing, Mr. Li Huihua pointed out that current tourism consumption is characterized by "large agglomeration, large spillover, and large integration." The dilemma of traditional tourist attractions stems from the inability to continuously and effectively create experiential value. To address the challenge of continuously innovating to meet the changing demands of consumers while maintaining high-quality travel experiences, President Li shared six methods that Jego has summarized from over a decade of deep involvement in the parent-child cultural tourism sector:
1. IP Matrix as the Core for Synchronized Conversion of Voice and Sales:
IPs can effectively enhance user stickiness and the attractiveness of amusement park scenarios, providing a lasting appeal for parent-child amusement parks. Jego has built its own IP matrix and applied it to its park products, which has been widely welcomed.
2. Highly Entertaining and Aesthetically Pleasing Themed Equipment to Infuse Art into Childhood:
For parent-child themed amusement parks, fun is a basic requirement and the core of all experiences. High-quality themed equipment can provide a pleasant aesthetic experience for parent-child families, creating visual pleasure.
3. Immersive Scenarios Fill Social Media, Creating a Unique Social Space-Time for Parents:
For services targeting the post-80s and post-90s generations, a high-quality social experience is an important purpose for travel. Immersive scenarios recreate unique experiences beyond everyday life, prompting them to actively disseminate and share.
4. All-In-One Delicious and Fun Experience, Creating a New Parent-Child Lifestyle:
The crucial role of parent-child themed amusement parks is to "free parents," allowing them to enjoy a pleasant and worry-free environment with a satisfying consumer experience. Jego's parent-child themed amusement parks, based on the "Parent-Child Plus" concept, offer more than just entertainment; they also include commerce, dining, cultural creativity, sports, and vacations, meeting all users' travel needs.
5. Activities Plus Research Learning, Broadening Horizons and Aiding Growth:
Combining education with entertainment is a common pursuit among Chinese parent-child families. The creative values embodied in activities are crucial experiential elements beyond the hardware facilities.
6. The Magical Power of Night Economy, Activating the Atmosphere Economy:
The night economy not only creates a dreamy world within the amusement park that is different from daytime usage scenarios, but it also extends the effective operating hours, increases the operational revenue of the park, and effectively promotes the joint development of diverse surrounding businesses.
At the end of his speech, Mr. Li Huihua stated that under the development trend of new integration in culture and tourism, the boundaries of tourism are continuously expanding. The creation of new consumption scenarios will break the original boundaries of thinking in the cultural and tourism industry, integrating into new life and production scenarios. Jego Group will open up multi-field cooperation channels, focusing on building a parent-child leisure ecosystem centered on products and services. Adhering to user experience as the core and products and innovation as the foundation, Jego Group will continue to focus on serving parent-child families, providing more high-quality joyful service experiences for Chinese families.
